External Perceptions of Successful University Brands

نویسنده

  • Chris Chapleo
چکیده

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and appropriate to investigate the common approaches of those institutions perceived as having

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تاریخ انتشار 2008